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Local Takeover
Local Takeover
The case you’re about to see focuses on a medical practice's aim to becoming the go-to provider for Hemorrhoids treatment among other target areas. We partnered with another agency in Tampa to help this solopreneur, Board-Certified Colorectal Surgeon rank higher and lower acquisition costs for Hemorrhoid-related services.
The case you’re about to see focuses on a medical practice's aim to becoming the go-to provider for Hemorrhoids treatment among other target areas. We partnered with another agency in Tampa to help this solopreneur, Board-Certified Colorectal Surgeon rank higher and lower acquisition costs for Hemorrhoid-related services.
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NOTE - SCROLL DOWN TO VIEW MORE - 2025
Client
Medical
Medical
CAtegory
Health & Wellness
Health & Wellness
SERVICE
Local Takeover
Local Takeover
DURATION
3 Months
3 Months
Why start from Hemorrhoids?
Why start from Hemorrhoids?
The surgeon identified Hemorrhoids as his most profitable service:
$2,000–$3,000 revenue per patient (consultation, possible surgery, follow-up)
Historically relied on traditional marketing (no prior ads, minimal online presence)
Given a $150 CAC (Customer Acquisition Cost) threshold to start, with no existing benchmark
Our first steps included setting up a brand-new website, analytics, and ad campaigns targeted specifically at Hemorrhoids patients looking for surgical interventions.
The surgeon identified Hemorrhoids as his most profitable service:
$2,000–$3,000 revenue per patient (consultation, possible surgery, follow-up)
Historically relied on traditional marketing (no prior ads, minimal online presence)
Given a $150 CAC (Customer Acquisition Cost) threshold to start, with no existing benchmark
Our first steps included setting up a brand-new website, analytics, and ad campaigns targeted specifically at Hemorrhoids patients looking for surgical interventions.
Ads: Dramatic Cost Reduction (Active Digital Strategy) | Short Run
Ads: Dramatic Cost Reduction (Active Digital Strategy) | Short Run
February Results: CAC dropped from $142.09 to $40.21
Targeted severe Hemorrhoid cases needing surgery; we explored three different ad angles, with the most unlikely approach delivering the lowest cost per acquisition
26 confirmed surgeries (and counting) from this single campaign alone, each bringing in $2,000–$3,000 to the practice
February Results: CAC dropped from $142.09 to $40.21
Targeted severe Hemorrhoid cases needing surgery; we explored three different ad angles, with the most unlikely approach delivering the lowest cost per acquisition
26 confirmed surgeries (and counting) from this single campaign alone, each bringing in $2,000–$3,000 to the practice
SEO: Targeting customers from every single Customer Life Cycle
SEO: Targeting customers from every single Customer Life Cycle
Consultation Cost in the local area: about $100 (typically insurance-backed)
We built out a Hemorrhoids Knowledge Graph featuring 8 sub-topics around the condition and treatment options
Competition was intense—several other solo practices had been established far longer. We responded with a tailored Treatment Page, optimized for both diagnosis and surgical procedures
Since January:
106 inquiries came through these SEO-driven pages
Roughly 40% led to surgeries
(The Hemorrhoids knowledge graph is just one of many we completed for this practice, ensuring they dominated the Proctology Market with both short-run ads and long-run organic reach.)
Consultation Cost in the local area: about $100 (typically insurance-backed)
We built out a Hemorrhoids Knowledge Graph featuring 8 sub-topics around the condition and treatment options
Competition was intense—several other solo practices had been established far longer. We responded with a tailored Treatment Page, optimized for both diagnosis and surgical procedures
Since January:
106 inquiries came through these SEO-driven pages
Roughly 40% led to surgeries
(The Hemorrhoids knowledge graph is just one of many we completed for this practice, ensuring they dominated the Proctology Market with both short-run ads and long-run organic reach.)
Beyond Hemorrhoids: Expanding into Medical Aesthetics
Beyond Hemorrhoids: Expanding into Medical Aesthetics
Success in proctology opened the door for the practice to broaden revenue streams:
A new line of BTL aesthetic products was introduced
Our campaign for these devices generated 77 new customers, each purchasing packages valued at $3,000–$7,000
The Short-Run & Long-Run Strategy
Short Run: Active ad campaigns driving immediate patients and reducing cost per acquisition
Long Run: Ongoing SEO with knowledge graphs, targeted pages, and authoritative content to keep leads flowing organically
As we like to say: We don’t do guesswork—everything is guided by deep research, strategic planning, and consistent optimization. This collaborative approach enabled a once traditional practice to dominate its local market, cut acquisition costs, and expand into higher-ticket services—all while setting itself up for sustained, long-term growth.
Success in proctology opened the door for the practice to broaden revenue streams:
A new line of BTL aesthetic products was introduced
Our campaign for these devices generated 77 new customers, each purchasing packages valued at $3,000–$7,000
The Short-Run & Long-Run Strategy
Short Run: Active ad campaigns driving immediate patients and reducing cost per acquisition
Long Run: Ongoing SEO with knowledge graphs, targeted pages, and authoritative content to keep leads flowing organically
As we like to say: We don’t do guesswork—everything is guided by deep research, strategic planning, and consistent optimization. This collaborative approach enabled a once traditional practice to dominate its local market, cut acquisition costs, and expand into higher-ticket services—all while setting itself up for sustained, long-term growth.
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Success? Let's chat!
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